Staff Reporters
Jul 3, 2018

Move and win roundup: Week of July 2, 2018

Grey, Sea, BBH, DDB, Ogilvy, Reuter Communications, Ada and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover July 2 through 6, 2018. 
Catch up on past people moves and business wins

Isobar promoted three people to its global leadership. Sue McCusker is now chief client officer, from being global client director. She was also previously CEO of Publicis Hong Kong. Caroline Dean is now CMO, and Vikalp Tandon is now chief technology officer. McCusker and Dean are based in London, and Tandon in Boston. 

Gudang Garam Surya appointed Grey Group Indonesia as digital agency following a pitch.

Internet company Sea, which operates Shopee, appointed Martin Reidy as director of communications, a newly created role in Singapore. He was previously with Hume Brophy, where he headed the Asia team, and prior to that headed the Beijing office of FTI Consulting.

Entropia hired Lim Min Tze as head of brand experience innovation, beginning in August. She was previously creative team lead for Maxis for APD. In her new role, Lim will create brand experiences and oversee campaign delivery, ecommerce, CRM and customer service. 

Singapore Kindness Movement re-appointed KRDS's social unit GramLab to handle Instagram campaigns. The remit is for one year and includes content creation and channel strategy. 

BBH Asia appointed Asiya Bakht as regional communications director, replacing Deborah Abraham, who left earlier this year. Bakht was previously with Havas as Asia-Pacific director of marketing and communications, and is also a former Campaign Asia-Pacific journalist.

DDB Group Hong Kong appointed Almon Lam as executive creative director. He was most recently ECD at Grey Group Hong Kong, and has also worked with Bates and BBDO in Hong Kong and Shanghai, as well as Ogilvy and EuroRSCG in Hong Kong in a career that spans more than 26 years., the digital recruitment platform of South China Morning Post Publishers, appointed Dentsu Aegis Network's iProspect Hong Kong to provide digital-media services including search-engine marketing and search-engine optimization. The client started working with Dentsu Aegis Network in August 2017, when it appointed Dentsu Hong Kong as its creative agency and Carat Hong Kong as its media agency. 

Ogilvy Thailand appointed Nopadol Srikieatikajohn as co-chairman, working with fellow chair Punnee Chaiyakul. Srikieatikajohn was previously vice chairman, and has been with Ogilvy since 2003. His mandate, together with Chaiyakul, is to strengthen Ogilvy's position in the Thai creative market. 

Entropia hired April Toh as head of account management. She brings more than a decade of industry experience, and was most recently group account director for Maxis and Hotlink at Leo Burnett. At Entropia Toh will oversee integrated account services for Entropia Noir, the agency's specialist unit for challenger brands. 

US mobile marketing platform YouAppi opened a new Singapore office. The move comes as YouAppi's APAC footprint has grown significantly, with the platforms working for leading brands including Bukalapak, DBS, Tencent and others. 

Uniqlo added Roger Federer to its list of global brand ambassadors in a 10-year deal reportedly worth around $300 million. The Swiss tennis star, who has worked with Nike since 1994, is to wear an outfit produced by Uniqlo at Wimbledon, which got underway yesterday. In a statement, Uniqlo made clear that it does not wish to be seen as a “sports company”, but decided to partner with Federer based on his personal achievements and approach to life. Tadashi Yanai, chairman, president and CEO of Fast Retailing, said the partnership “will be about innovation on and off court”, but did not provide specifics. Other tennis players Uniqlo sponsors include Kei Nishikori, Shingo Kuneida and Gordon Reid.

Market research firm Ipsos appointed Katharine Zhou as Singapore managing director. Zhou was previously Ipsos APAC managing director for innovation and marketing research. She succeeds Joseph Chua, who moved into a leadership role for Ipsos APAC. 

Ada hired Anurag Gupta as chief of agency practice and COO. He joined from Wunderman, where he oversaw the agency's APAC growth. At Ada, Gupta will lead all eight APAC country teams to bolster their presence in the regional integrated digital marketing landscape. 

Reuter Communications opened a Singapore office. Focused on the luxury markets, the new office is seeking to help clients looking to take advantage of the growing Chinese luxury consumer base. Cindy Choo, regional account director, will lead the Singapore office. Reuter now has offices in Hong Kong, Shanghai, Singapore and Dubai. 

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