Staff Reporters
Feb 18, 2019

Move and win roundup: Week of February 18, 2019

SPH, Cebu Pacific, Dentsu, APCO, Criteo, CHE Proximity, Sneaky Zombie, Kantar and Bloom feature in our weekly collection of people moves and account wins.

Campaign compiles a new 'Move and win roundup' as each week progresses.
This edition will cover February 18 through 22, 2019.
Catch up on past people moves and business wins

Indian car selling website appointed Leo Burnett India as its creative agency. Leo Burnett worked on's latest campaign 'Chalao Apni', which launches on 23 February and highlights the car buying experience for consumers. 

Noriko Liu moved to a new role internally at Hyatt Hotels Corporation from the lead for brand and field marketing for Asia Pacific, after more than four years, to regional vice president of sales and marketing overseeing Japan and Micronesia.

Former MSL Hong Kong general manager and APAC sector lead for consumer goods Terence Yam has founded a new agency, Pinocchio Communications. It will serve as the PR arm of TKS Partners, which houses eight agencies in total. Pinocchio Communications will offer marketing strategy, media planning, e-commerce, artwork and video production, as well as packaging and corporate identity design services to clients. 

PHD Taiwan has appointed Geri Hsu as general manager for the agency. Hsu will report into Omnicom Media Group Taiwan CEO, Kelly Huang.  

SPH Magazines has appointed Diana Lee as managing director of business solutions effective March 1st.  Formerly general manager of SPH Magazines, Lee will now focus on creating client solutions. 

Dentsu Thailand has appointed Jon Chalermwong as chief creative officer, overseeing all creative communications across the agency’s client roster, effective immediately. Joining from VMLY&R Bangkok, where he was deputy chief creative officer, Jon created campaigns for international and local brands including BMW, Caltex, Watsons and Crystal drinking water. While at Creative Julce\Bangkok and Y&R Thailand, Charlermwong and his teams brought home their first Cannes Gold Lion in 2005 and 2011 respectively. 

Cebu Pacific Air's inflight magazine, Smile, has a new editor-in-chief. Kristine Fonacier, who co-founded the 'magazine for travellers', GRID, joins from Esquire Philippines and replaces Tara FT Sering in the role. 

PR agency APCO Worldwide hired Stephanie Tan and Ayesha Khan to its Southeast Asia practice. Tan brings more than a decade of experience in healthcare communications, and will lead the regional healthcare practice. Khan joins as a managing consultant in charge of the regional corporate affairs practice, arriving from Burson Cohn & Wolfe. 

Frasers Property Group in Singapore hired Adeline Ong as SVP and head of group strategic communications and branding, a newly created role. Ong joined from Viacom, where she led APAC corporate and brand communications, and has 24 years' industry experience. 

Jemena, an Australian natural gas and electricity distributor, appointed CHE Proximity as lead creative agency of record for its natural gas account. The brand held a competitive open tender, in which only four of the 19 responding agencies were invited to pitch, including the incumbent BWM Dentsu. As lead creative agency, CHE Proximity will relaunch the natural gas brand, develop an end-to-end customer experience and revise the digital experience across both B2B and B2C. The first creative work will launch in April.

Singapore 7-storey mall NEX has renewed its contract with social media agency KRDS Singapore to enhance its social media presence for another year. 

Criteo appointed Kenneth Pao as executive managing director, Asia-Pacific. Based in Tokyo, he will oversee operations in Australia, China, Japan, India, Singapore and South Korea. He joins after almost seven years at Videology Group, a software provider for digital video and TV advertising, where he was APAC MD and then the chief revenue and operations officer.

Smartphone brand Vivo appointed Sneaky Zombie as its PR agency of record in Malaysia.The boutique consultancy based in Kuala Lumpur is also the agency of record for Hard Rock Cafe and Carousell Malaysia.

Kantar Consulting launched its Retail, Sales & Shopper practice in Singapore and announced the appointments of David Heijkoop, formerly with Friesland Campina, as senior director; Marc Delbos, formerly with Red Bull, as associate director; and Lies Ellison-Davis, previously at P&G, PepsiCo and retail consultancy Glendinning, who will lead the setup of the practice as executive advisor.

Melbourne headquartered agency CHE Proximity has appointed three new ECDs: Wes Hawes, who joins from Marcel as ECD in Sydney; Helen James, formerly of Clemenger BBDO Melbourne, who starts as ECD, retail; and Glen Dickson, who has been the agency's group creative director since joining in 2017, and has now been promoted to ECD. All three will report to CCO Ant White.

UK-based design agency Bloom announced it opened a Singapore office, with Cleo Smeeth as Asia director and Floydd Wood as strategic director. The company plans to build a creative studio and expand to 10 staff in 2019. Bloom Singapore is currently servicing Unilever and Diageo, but is looking to expand its client base.

Jameson, the Irish whiskey brand, appointed Jack Morton, as its global experiential agency of record following a competitive pitch and effective immediately. The Pernod Ricard-owned branddid not previously have a global experiential AOR. The agency has created a unified global experiential platform, named ‘Three Things’, which local markets will activate.

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