Staff Reporters
Dec 9, 2019

Move and win roundup: Week of December 9, 2019

BBDO, Edelman, Wavemaker, BMF, Inskin Media, Lion & Lion, Mirum, Essence, Tealium, YoungShand, Kaizzen, Hilton, Oppo, PRCO and more to come in our weekly collection of people moves and marketing news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover December 9 through 13, 2019. 
Catch up on past people moves and business wins


BBDO India has named Priyanka Rishi as general manager and executive vice president to head up the Mumbai operations, reporting to BBDO India CEO Suraja Kishore. Rishi has 18 years of experience working with agencies like Taproot India, Mudra where she was SVP, along with Ogilvy, Publicis and JWT. Over the years she has led brands such as Lux, Godrej Appliances, Philips, Facebook and Mahindra & Mahindra.

Edelman Australia is appointing Susan Redden Makatoa to the role of Group Managing Director, beginning Monday February 3rd 2020. Reporting to Edelman Australia CEO Michelle Hutton, Redden Makatoa will focus on building Edelman’s reputation and advisory work nationally, based in Sydney. Redden Makatoa has over 20 years’ industry experience providing advice to leaders across the business, government and not-for-profit sectors. Susan was most recently at Temple Executive search and prior to this was group managing director of the corporate practice for Ogilvy Public Relations.

GroupM Thailand appointed Rathakorn Surbsuk as managing director of Wavemaker Thailand and announced that Christina Vacharanetr, managing director of Wavemaker Thailand since the MEC-Maxus merger in 2018, will be appointed as managing director of corporate development. Surbsuk is a 20-year GroupM veteran who for the last nine years was chief investment officer for GroupM Thailand. Earlier he served as head of exchange and trading for Mindshare Thailand from 2007 to 2009. Vacharanetr, reporting to GroupM Thailand CEOs Niklas Stalberg and Siwat Chawareewong, will lead key strategic growth projects including reviewing and improving GroupM’s out-of-home offering. The appointments will be effective February 1.

BMF appointed five new creatives: Senior team Leila Cranswick and David Roberts, senior team Roy Leibowitz and Chris Wilson, and multi-disciplinary creative Kiah Nicholas. Cranswick and Roberts join from 303 MullenLowe, while Leibowitz and Wilson join from M&C Saatchi. Nicholas, who will partner with Emily Field, has been at Host/Havas and Clemenger NZ.

Inskin Media announced that Hugo Drayton will step down as CEO at the end of 2019, to be replaced by current COO Matt Newcomb. The company has also named Iain Jacob as chairman. Drayton has led the company since its launch a decade ago. Newcomb has worked alongside Drayton in London for the past two years after launching and building Inskin's Australia business during three years in Sydney. Jacob, former CEO at Publicis EMEA, has been a non-executive director on the board for the past year. Andrew Walmsley, who has chaired Inskin for the past five years, will remain on the board as a director.

Lion & Lion won the mandate to roll out a long-term digital brand campaign for Australia's Monash University in several Southeast Asian markets, including Indonesia. The agency will localise Monash’s I'f you don’t like it, change it' campaign and make it relatable to the Indonesian audience. As Indonesians are highly connected and active on social-media platforms, the local campaign tagline has been changed to 'Don’t just share it, change it'. The project will run from Lion & Lion Singapore.

After a multi-agency pitch, Mirum India won the creative mandate for gadget brand Play. The agency will be the creative AOR for the brand, handling its social and creative duties as well as ATL work including brand films and other offline activities. The account will be serviced by the Delhi office.

Livspace, an online home interior design and renovation platform, appointed GroupM agency Essence as its integrated media agency of record in India. The account will be led out of Bengaluru, and Essence will manage offline media and digital brand media for Livspace, including strategy, analytics, integrated media planning, media activation and advertising operations. Livspace connects interior designers, vendors and homeowners. It currently serves nine metro areas in India and boasts a community of more then 20,000 customers and 3,500 interior designers.

Clemenger BBDO Sydney appointed Simon Starr as client service director. He has over 10 years of industry experience including at Leo Burnett and BMF, and was most recently group brand director at 72andSunny.

S4 Capital has appointed Naoko Okumoto and Margaret Ma Connolly as non-executive directors, effective immediately. Okumoto is the CEO and managing partner of US-APAC cross-border consulting firm Amber Bridge Partners. Ma Connolly is Asia CEO of Informa Markets, specialising in exhibitions, content and data solutions.  With these appointments, S4Capital’s board is now equally comprised of executive and non-executive directors.

Customer data management firm Tealium has appointed Will Griffith as vice president and general manager of Asia Pacific Japan (APJ). Griffith previously served as managing director of Australia and New Zealand at Marketo, an Adobe company. Griffith set up the first APJ office for marketing automation vendor, Eloqua in 2012 before expanding it across the region. 

YoungShand appointed Claire Backhouse as strategy director. She returns to New Zealand after time in London, most recently as senior strategist at Wunderman Thompson. She also has client-side experience at Cadbury, PlayStation, Red Bull and Universal Pictures.

Kaizzen, a PR and digital media agency, appointed Rahul Mehta as COO of its India operations. He has more than 20 years of agency and corporate experienceand was most recently senior VP and GM with FleishmanHillard in New Delhi. He has also worked for Weber Shandwick, Genesis Burson-Marsteller and Good Relations.

Hilton named Julie Nestor as vice president of marketing and eCommerce APAC. She was most recently at eBay as chief marketing officer for Australia, prior to which she spent more than a decade at American Express.

Chinese handset brand Oppo has officially announced Bhaskar Thakur as its new marketing strategy director for APAC in its bid to further grow in the region. Thakur has 16 years of experience as a strategy leader, most recently for WPP agencies like JWT and Ogilvy in Malaysia. He was also head of brand strategy at Indian online hotel booking service Oyo.  

PRCO has been appointed as the international public relations consultants and representatives for The Towers of the Waldorf Astoria in New York. The campaign will see PRCO lead a campaign across Hong Kong and mainland China in addition to the UK, Europe, and South America.

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