Staff Reporters
Aug 7, 2018

Move and win roundup: Week of August 6, 2018

Digitas, Publicis Communications, Geometry, Leo Burnett, Dentsu Sports Asia, BCW, Wavemaker, Click2View and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover August 6 through 10, 2018. 
Catch up on past people moves and business wins

The Secret Little Agency’s Nicholas Ye joined the jury for The Immortal Awards, a free-to-enter advertising award for all Little Black Book members. Ye is one of two representatives from Asia together with Noriaki Onoe, creative director at Dentsu Inc.

Digitas hired Tramaine Teo as Southeast Asia social media director. She was previously client services director at BatesCHI & Partners in Jakarta. Teo will oversee the expansion of Digitas' social media capabilities in SEA.

IMMedia Content appointed two new content editors: Rashida Arsiwala and Radhika Dhawan Puri. Arsiwala has more than 10 years of experience across offline and digital platforms and clients in travel, lifestyle, business, finance and technology. Puri is an award-winning business journalist with experience with business, economic and policy-related content.

Geometry Malaysia appointed Filipe Lampreia as head of strategic planning, reporting to CEO Kenny Loh, and Joseph Laihee as experience architect, reporting to ECD, Michael Fillon. Lampreia has been regional strategic planning director for Coca-Cola Global/North America and Kellogg’s Latin America, as well as head of strategic planning at Geometry Costa Rica and Mexico. Laihee was most recently with Leo Burnett in Dubai.

Leo Burnett Sydney appointed Lisa O’Neill and Letizia (Leti) Bozzolini as associate creative directors. The two both worked at CHE most recently. O'Neill has also worked for Karmarama, Y&R, JWT, Moon and Ogilvy, while Bozzolini's history includes stints at Grey and Ogilvy.

Publicis Communications ANZ appointed Matt Cooney as chief growth officer. He was formerly a senior leader at BBH, hhcl+p and Fallon in the UK as well as a member of the Host Sydney management team.

Dentsu Aegis Network hired Jeffrey Ong as VP of Dentsu Sports Asia in charge of the Malaysia sports marketing business. Ong was most recently regional commercial director of the PGA Tour, and has several years' experience in broadcast journalism and media. Most notably, Ong is a celebrated swimmer, representing Malaysia at the Olympics, World Championships, Commonwealth Games, Asian Games, SEA Games and more. Ong succeeds Stuart Ramalingam, who became secretary general of the Football Association of Malaysia. 

BCW appointed Elizabeth Bae as Korea market leader and Bumsung Kim as MD of corporate. Bae was previously Korea MD, and will focus on growing the Korea office. Kim joined from Aramco Asia Korea, where he led the public affairs team. 

Wavemaker Hong Kong hired Cabot Roy as director of analytics and innovation. He previously worked as a customer success manager at YipitData in New York. Roy will spearhead Wavemaker Hong Kong's development in data and analytics capabilities. 

Click2View won content marketing duties for National University of Singapore, charged with developing articles, infographics, newsletters, and videos for the Lee Kuan Yew School of Public Policy.

BBDO Taiwan won the Far EasTone (FET) business, becoming the lead creative agency in charge of branding strategy and communications. it will work alongside Starcom, which was appointed as the lead media agency. The pitch, the first ever called by the top-three mobile carrier, lasted three months and two rounds, involving four agencies.

Tony Chow, previously the regional director of creative and content marketing for APAC at Marriott International, has moved to Hong Kong Tourism Board as head of content (Editorial, Production, Digital, Social), partnerships and marketing development.

R/GA Singapore promoted Dorothy Peng to managing director. She joined the agency in 2015 as group account director for Unilever, adding other clients including Nike, McCormick and Nikon to her portfolio. 

Annual thought leadership conference Women in Tech (Asia) appointed The Hoffman Agency as its PR agency of record. The conference will be held in Singapore at Marina Bay Sands on 19 September.

Merkle hired Min Lu as APAC network development lead. Lu joined from Thomson Reuters, where she spent 12 years, most recently as VP of strategy and market development in China. Based in Singapore, Lu will drive Merkle's expansion in the region. 

Casbaa approved the adoption of a new constitution and new name: AVIA (Asia Video Industry Association). Its new mandate is  to represent the interests of companies across the broader video industry and make the video industry and ecosystem in Asia Pacific stronger and healthier.

Mediacorp agreed a multi-year digital partnership with ESPN, making the sports publisher the first to sign under the Mediacorp Partner Network. ESPN will launch a dedicated Singapore site in the coming months, and Mediacorp will be the sole representative for all ad sales in Singapore. Together the brands will offer a range of advertising solutions to brands looking to engage Singapore's sports audience. 

Singaporean influencer marketing platform Gushcloud International signed a partnership with Korean PR and marketing firm Hahm Shout. The two will collaborate on driving influencer marketing strategy for brands in Asia. 

Kantar appointed Suresh Subramanian as CEO for the Insights Division in Indonesia. He takes over from Raghavan ‘Rags’ Srinivasan, who retires from the position after 35 years with the company. Subramanian has led Kantar TNS in the country for over a decade.

Ipsos appointed Per-Henrik Karlsson as head of business consulting in Singapore. He previously led business development and key account strategy for Ipsos Business Consulting in Central Eastern Europe and Middle East for five years, before which he served for five years as head of the Ipsos business-consulting team in Korea.

FCB Group Malaysia announced a series business wins from the past three months. PropertyGuru brought the agency on as its creative and digital agency for Malaysia. FCB will serve as creative agency for UEM Sunrise’s upcoming premium property development in Desaru Coast, Johor Bahru. Malaysian electrical brand ELBA appointed the agency as it seeks to target a more premium, affluent audience. And FCB won "a brace of projects" from Marriot International group in Malaysia.

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