Staff Reporters
Aug 6, 2019

Move and win roundup: Week of August 5, 2019

Jaywing, Alive Brand Experience, Essence, GroupM, GrowthOps and more to come, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover August 5 through 9, 2019. 
Catch up on past people moves and business wins

Mark Murray has joined the Australian mobile CX agency Geronimo as partner and chief operating officer. In former roles Murray was CMO of BT Financial and general manager at the Commonwealth Bank. He will work with Geronimo founder and CEO Matthew Hunt as the business, set up in 2015, continues to expand. 

Following a competitive pitch, instant noodle brand Acecook retained OMD Vietnam for its media duties for the fourth consecutive year. OMD will continue to oversee integrated media strategy, planning and buying for Acecook's major brands. 

Nunn Media, Australia's largest independent media agency, has appointed Sergio Brodsky (formerly head of Surge, the strategic brand communication and innovation consultancy he founded) as head of strategy and innovation and Jennifer Carroll (formerly investment director at Mindshare Melbourne) as commercial director. 

Essence promoted Kunul Guha to SVP, product, for Asia-Pacific. The newly created role sees Guha lead the agency's product offering and development in the region. He joined Essence in 2014 and was most recently SVP and MD for central Asia. 

GrowthOps appointed Pieter-Paul von Weiler as chief strategy officer, a newly created role. He has worked with brands including Officeworks, Dare iced coffee, Coca-Cola and Diageo and was previously with AJF Partnership as head of strategy, which followed roles with Publicis and Saatchi & Saatchi in London and Amsterdam. GrowthOps also recently appointed Susan Bird as head of account management, Jacqueline Witts as the head of strategy and Jayne Brady as head of business development in its services practice, AJF Partnership.

GroupM Australia appointed Cameron King as its first chief technology and transformation officer. He will lead the group’s strategy on digital, technology, and data with functional oversight of GroupM’s proprietary technology businesses Xaxis, Plista and Finecast, and data platforms. He will work alongside GroupM agencies MediaCom, Wavemaker, Mindshare and Essence and sit on the GroupM leadership team. Before joining GroupM, King was managing director of digital revenue at News Corp.

Singaporean drinks brand Yeo’s has appointed The Media Shop as its media agency of record. The Media Shop will be tasked with revitalising the brand and connecting with Yeo’s consumers through its latest #yeosome advertising campaign.

Online home loan provider Athena appointed Jaywing to deliver a full-service digital acquisition strategy in Australia. The agency will be resonsible for strategy, planning and execution to drive customer-acquisition across SEM, SEO, paid social and display.

Aviation and travel-retail consultancy Ethos Farm has teamed up with full-service brand activation and experiential agency Alive Brand Experience in the APAC region. Operating under the brand name Ethos Farm Asia Pacific, the joint venture will offer unique expertise and a wealth of experience to airports, retailers and brands, according to the companies.

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