Staff Reporters
Aug 13, 2018

Move and win roundup: Week of August 13, 2018

McCann, OMD, Havas, Y&R, Critical Mass, PHD, Text100, CtrlShift, FCB, Entropia, Imagol and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover August 13 through 17, 2018. 
Catch up on past people moves and business wins

Christine Fellowes  NBCUniversal Television managing director Asia Pacific, has been announced as the inaugural chairperson of the Asian Academy Creative Awards Skills Development Programme. The initiative will utilise funds raised from the newly minted awards to run training and development programmes for next-gen content makers.

McCann Worldgroup Singapore appointed creative duo Angie Featherstone and Eirma Webster as group creative directors. The two have been creative partners since joining forces at BBH 11 years ago. They join from Leo Burnett, where they worked on SK-II’s global #changedestiny platform. Their remit will be to drive the agency’s expanded relationship on Mastercard, as well as to work with existing creative directors Dante Abelarde (MRM//McCann) and Alfred Wee (McCann) on enhancing overall creative output. 

US-based Activision, creator of the Call of Duty, Destiny, Spyro and Crash franchises, has consolidated its global media planning and buying into OMD without a review. OMD was already the brand's agency for North America and Latin America. It now adds EMEA and APAC to its slate. In APAC, the remit will now cover Australia, New Zealand, Hong Kong, Taiwan and Singapore.

London-based marketing effectiveness consultancy Data2Decisions has launched a new office in Shanghai. This will be the latest expansion to the company’s APAC location map, which already includes offices in Japan, Singapore and Australia. Part of Dentsu Aegis Network, the China operation will be led by Simon Zhong, head of research and analytics; and Rain Huang, research director.

Havas Group appointed Arun Saha as director of marketing and communications for Asia Pacific, effective immediately and reporting to Mike Amour, chairman and CEO of Havas Group, APAC. She was previously an independent brand-communications consultant following a six-year stint at Omnicom Media Group.

Retailer Best&Less appointed Y&R Sydney to handle its creative account, without a pitch. The client cited the agency's brand expertise and retail credentials, including its retail and shopper-marketing offering IdeaWorks, as reasons for the choice.

iClick Interactive Asia Group opened a Seoul office and appointed Youngseok Yoo as general manager. Yoo previously spent 13 years with Microsoft Korea, most recently as senior director and head of communications, marketing and operations.

Digital experience design agency Critical Mass announced it has hired Tim Cullinane, most recently at Tribal, as VP client partner in its Hong Kong office.  Masayuki Tono has joined Critical Mass Tokyo as senior account director after working at Beacon Communications and MRM McCann.

Ex-Googler Eric Lee joined BlackDragon as COO to lead the sales, marketing, media and operations teams for the JD-owned digital marketing platform. Before joining BlackDragon, Lee was the head of platform partnerships for Greater China and Korea at Google.

PHD Hong Kong appointed Florence Wong as managing partner, a new position in the agency. She joins after two years at New Media Group and four years at ZenithOptimedia Hong Kong, where she was managing director.

Bessie Lee, founder and CEO of Withinlink, joined Imagol as an advisor. Imagol is a decentralised blockchain digital stock library. Lee will provide counsel for Imagol’s marketing, strategy and digital innovation. This is the first time Lee joined a blockchain project after leaving WPP Group in 2017.

90min, a digital football property under Minute Media, partnered with Sina Sports to bring its content (including pre/post-match reviews, breaking news, social buzz) to the Chinese market via a Weibo account and a dedicated community team which curates and publishes content in the Chinese language. The section already commenced with content from the 2018 FIFA World Cup. 

Text100 made a series of Asia-Pacific leadership changes. Mabel Chiang was promoted to managing consultant of Text100 Singapore. She joined the agency 11 years ago, and will drive the agency's growth in the Lion City. Chiang takes over from Marc Ha, who has been promoted to an APAC regional role as MD, client strategy and business development. Chiang will report to Yeow Mei Ling, who was promoted to Southeast Asia MD for Text100. 

CtrlShift hired two new senior leaders. Paula Harrison joined as chief solutions officer, based in Singapore. She was previously group CEO of APD Engage, and has more than 25 years' industry experience. In addition, Leon Hudson joined as APAC head of revenue, based in Kuala Lumpur. He will lead CtrlShift's growth strategy. He arrived from 123RF, where he was VP of global sales and marketing.

EY promoted Alex Hutchison, previously the director of innovation, to the leader of Wavespace Singapore. He will lead projects for clients that are asking EY to help with innovation and disruption, thus creating new teaming and venturing opportunities.

LinkedIn appointed Alex Sibois, former managing director for APAC at Lotame, as head of agency and channel partnerships for APAC. appointed Dmitry Fedotov, former CEO of the Multichannel Group, as director of the strategy and business development in Hong Kong.

Flourx appointed Celine Veloso, formerly business development director at Outbrain, as managing director. She will help the native advertising consultancy represent Outbrain in the Philippines.

Clorox named FCB Kuala Lumpur its social-media agency for Malaysia and Singapore, following a review. The brand cited FCB's "dual function" as a strong regional hub with both local scale and global reach as a reason for the choice. The assignment began in July. 

Entropia hired Neeraj Gulati as partner for digital transformation. Gulati was previously at IPG Mediabrands in Malaysia, working with Entropia senior partner Prashant Kumar. He also launched Bookyboo in India, a personalised storybook platform. At Entropia, Gulati will oversee the agency's digital transformation offering. 

Huntington Communications hired Thomas Goh as chief innovation officer. Goh comes from Havas Media, where he was head of digital for Singapore and Malaysia, and also held senior marketing positions at Citibank, Singtel and Skype. He will develop Huntington's digital innovation capabilities. 

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