Sep 30, 2013

Leo Burnett and Mi9 launch fund-raising programme for KidsXPress

Leo Burnett Sydney and Mi9 held an event on 25 September to launch Made to Grow, a social enterprise created to raise funds for KidsXPress, an expressive therapy center for children who have experienced trauma. Blue Ocean, a triptych by 6-year-old Melbourne artist Aelita Andre, who has exhibited in New York, Hong Kong and London, was unveiled and sold at the launch. Artworks from 21 children who have completed the KidsXpress program were also exhibited and auctioned.

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From Leo Burnett: "Born in Leo Burnett’s Sydney office, the Made to Grow concept is the result of a brief to build awareness and fundraising to grow the operations of KidsXpress, a not-for-profit organisation that harnesses the power of expressive therapies to transform the lives of children impacted by trauma by helping them communicate through music, art and drama. Under the Made to Grow model, when a commissioned artwork is sold, some of the money raised goes directly to KidsXpress and some is used to commission a new work by another established artist."

Leo Burnett and Mi9 launch fund-raising programme for KidsXPress

Source:

Campaign Asia-Pacific

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