JWT's Mirum launch party in Singapore
Mirum, the newly formed digital network under JWT, had its global launch on Thursday 5 February. In Singapore, Mirum hosted employees, clients and guests at a private event at Level33, overlooking Marina Bay. Food, photobooths and a specially designed “Mi-Rum” cocktail helped welcome the launch, which was one of a wave of parties at Mirum offices around the world. Staff shared all the action from the global efforts on social media with the #makemirum hashtag, which posted live to a microsite www.makemirum.com.