Surekha Ragavan
Feb 12, 2019

How an agency pulled off a 100% plastic-free run

The client was Adidas and the brief was to bring the sustainability conversation “home” to India.

Adidas and Parley’s global Run for The Oceans movement came to India for the first time and both brands wanted to make sure that they weren’t simply “talking the talk”.

For every kilometre that participants’ run, Adidas donated a dollar to Parley, the firm using tech to turn ocean plastic into thread. To go the extra mile, Mumbai-based event agency 70 EMG was tasked to make the event, held at Versova Beach, 100% plastic-free, a...

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