Nov 13, 2013
Harry Potter-inspired dinner benefits Ronald McDonald House
Lighthouse Consultant helped Ronald McDonald House Charity, which was founded by McDonald's Hong Kong founder Daniel Ng, to raise US$600,000 with a fund-raising dinner. The event, which took place on 26 October at the Island Shangri-la, had a 'Magic of Love' theme inspired by Harry Potter. More than 400 guests from McDonald’s, Coca-Cola and Lai Sun Group, among others, dressed up in graduation gowns and student uniforms, heard a musical performance and witnessed a 'bubble magic' demonstrat
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Digital
Jul 26, 2022
Alibaba to shut down Tmall in Hong Kong
Just Published
News
7 hours ago
Coles CMO Lisa Ronson departs
The marketer announced she will leave by the late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.
Analysis
11 hours ago
How Western commerce platforms increasingly look to ...
SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.
Advertising
11 hours ago
The many misunderstandings of using AI in creative work
SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.
Marketing
11 hours ago
Asia-Pacific Power List 2022: Mits Minowa, Allbirds
The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.