Four countries where 76% of users access the internet via mobile

Opera Mediaworks has issued a report on the state of mobile advertising, focusing on what it calls the 'P4' countries: Vietnam, Indonesia, Philippines and India. These nations represent 43 per cent of the population of Asia, but account for less than 30 per cent of regional internet users, according to the mobile ad-platform operator. However, more than 76 per cent of these users access the internet using mobile devices. In Indonesia, the company estimates that 93 per cent of internet users can access the web via a mobile device.