Jenny Chan 陳詠欣
Apr 22, 2014

Ford showcases branded interactivity at Beijing Auto Show 2014

While most car brands at this year's Beijing Auto Show relied on the tried-and-tested model of automobiles and 'booth babes', Ford stood out (along with Volkswagen). The automaker chose to highlight its brand attributes with interactive displays, developed and delivered by its experiential agency Imagination, that gave traction to its positioning as a technology-led as well as family-oriented brand.

Executives at the Ford ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
The Ford Escort compact car
Alan Mulally, president ...
Ford showcases branded ...
In 2013, Ford's sales in ...
An interactive 'Fan Face' ...
Ford showcases branded ...
A multi-player racing game ...
Emcees of a live Ford ...
An outdoor display of Ford ...
Ford is the only automaker ...
Ford showcases branded ...
A kid driving a mini ...
Ford showcases branded ...
Ford showcases branded ...
Ford brought to attention ...
Visitors can take a ...
Upon entering the Ford ...
A sustainable material display
Commemorative self-made ...
Ford showcases branded ...
A Ford penny presser ...
Ford's souvenir-photo display
Ford showcases branded ...
Imagination brought in ...
A Ford game card to ...
A Ford car provides free ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...
Ford showcases branded ...

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