DigitalMediaWorks 2012 event in Shanghai

The second DigitalMediaWorks event this year, which includes a half-day seminar and a half-day workshop, was organised by Haymarket Media and sponsored by Tencent with support from FTChinese, HDT Mobile, and WSJ Chinese. Held in Shanghai on 30 August, the event showcased digital strategies, implementation methods, measurement and evaluation metrics, and real case studies from outside China, which were shared and discussed among participants, who also developed solutions on the spot to a client b