DATA POINTS: Social-mobile influence on shopping strongest in China, Asia
New research by DigitasLBi shows that consumers in Asia are way ahead of their western counterparts on incorporating social media and mobile devices into shopping. Shoppers in China and Singapore (the two APAC countries studied) register as outliers from global averages for buying via smartphone, searching via smartphone while in a store, being receptive to location-based offers and being influenced by in-store technology or friends' social-media posts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Dentsu ANZ restructures: CEOs Danny Bass and Steve ...
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Should Gen Zs make financial trade-offs to navigate ...
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.