DATA POINTS: Research shows CCOs encroaching on CMO territory
The percentage of global CCOs who have oversight for marketing increased by more than a third from 26 per cent in 2012 to 35 per cent in 2014, according to the fifth edition of "The Rising CCO" research by Weber Shandwick and Spencer Stuart. Social media, communications strategies and content publishing are high on the agendas of the CCOs surveyed, who are also hiring digital- and social-media experts and even developing relationships with key online influencers.
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Spikes Asia Awards 2021: Campaign's contenders 3
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.