Jun 25, 2014
DATA POINTS: Research shows CCOs encroaching on CMO territory
The percentage of global CCOs who have oversight for marketing increased by more than a third from 26 per cent in 2012 to 35 per cent in 2014, according to the fifth edition of "The Rising CCO" research by Weber Shandwick and Spencer Stuart. Social media, communications strategies and content publishing are high on the agendas of the CCOs surveyed, who are also hiring digital- and social-media experts and even developing relationships with key online influencers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Marketing
Jun 30, 2022
How data will drive CMO strategies in 2022
Just Published
Marketing
1 hour ago
Netflix ventures into Decentraland to promote 'The ...
The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.
Advertising
1 hour ago
Lego hosts array of activations to celebrate '90 ...
Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.
Digital
1 hour ago
Attention metrics are becoming more nuanced, but ...
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Advertising
1 hour ago
Bentley Motors appoints global lead creative agency
London-based iX given lead creative and strategic agency status.