May 12, 2014

DATA POINTS: Programmatic video grows in Southeast Asia

Southeast Asia’s programmatic video advertising markets grew steadily in the first quarter, according to TubeMogul, which tracks more than 200 million video ad streams in the region on its buy-side platform. The fastest-growing market was Vietnam, which reported a 67 per cent rise in available programmatic video inventory. Singapore was the fastest-growing market in terms of mobile video supply, which jumped 103 per cent. Thailand’s mobile video inventory jumped 49 per cent, just shading growth of 45 per cent in Vietnam. Other hot markets were Indonesia, with a 36 per cent jump in desktop video inventory, and the Philippines with a healthy 12 percent rise in pre-roll video inventory.

Related Articles

Just Published

2 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

2 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

9 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

12 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.