Sep 2, 2013
DATA POINTS: Mobile insights for retail brands
Millennial Media recently released results from its "Mobile Intel Series: Retail", a study meant to help retail marketers, including bricks-and-mortar and online retailers plan their mobile advertising strategies. Highlights from the research, executed in partnership with ComScore, include who mobile retail consumers are, how they use their mobile devices to shop, and what mobile shopping behaviors they exhibit.
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