Sep 2, 2013

DATA POINTS: Mobile insights for retail brands

Millennial Media recently released results from its "Mobile Intel Series: Retail", a study meant to help retail marketers, including bricks-and-mortar and online retailers plan their mobile advertising strategies. Highlights from the research, executed in partnership with ComScore, include who mobile retail consumers are, how they use their mobile devices to shop, and what mobile shopping behaviors they exhibit.

Just Published

1 hour ago

Dentsu makes trio of leadership appointments in the ...

Jerry Hizon will take on the role of chief creative officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Elyse Bella and Edg Samson have also been promoted to managing director for Dentsu Jayme Syfu and Dentsu One Manila, respectively.

1 hour ago

The simple truth about gender pay inequity in adland

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?

2 hours ago

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

2 hours ago

Bhutan unveils new national branding

REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.