Mar 11, 2014

DATA POINTS: Digital OOH exposure surges, led by Australia

Research by PQMedia into digital OOH exposure in 15 markets suggests that the format is on the cusp of a breakout. The firm found that the average global consumer experienced 14 minutes of exposure to various DOOH media per week in 2013, a 75 per cent increase since 2007. The study found that Australia is first global market where consumers rack up more than an hour of DOOH exposure per week.

Related Articles

Just Published

40 minutes ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

44 minutes ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

49 minutes ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.

3 hours ago

Ovaltine: Fuel to feed brain suckers (?)

'Refill your brain', advises a new campaign by Leo Burnett Thailand. Only, it seems that others are also sating their hunger through your skull. Is this an Ovaltine ad, or a poster for a horror flick?