Mar 11, 2014

DATA POINTS: Digital OOH exposure surges, led by Australia

Research by PQMedia into digital OOH exposure in 15 markets suggests that the format is on the cusp of a breakout. The firm found that the average global consumer experienced 14 minutes of exposure to various DOOH media per week in 2013, a 75 per cent increase since 2007. The study found that Australia is first global market where consumers rack up more than an hour of DOOH exposure per week.

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