DATA POINTS: Consumption patterns of wealthy Yangonites

Hakuhodo's Global Habit survey of the wealthy and semi-wealthy in Yangon shows that most already own what it terms the "three essentials"—a TV, fridge and washing machine—but that other consumer durables have ample room for growth. Improved electricity and water supply will be likely to spur product consumption. Please see the related-article link at the bottom of this page for more about this research.