Dec 3, 2013

DATA POINTS: CIOs and CMOs still at odds

Collaboration is often easier said than done. Few would deny that marketing would benefit from a better understanding of technology. Yet the relationship between marketers and their technological counterparts is still shaky. Accenture’s global study highlights the disconnect: Chief marketing officers (CMOs) and chief information officers (CIOs) accept the need for alignment, but real collaboration will be difficult as long as both parties have different priorities.

(Source: Accenture ...
More than half of CIOs ...
On the other side of the ...
CIOs appear to be willing ...
The real business of ...
Close to 30 per cent of ...
“CMOs must place an ...

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