Dec 3, 2013

DATA POINTS: CIOs and CMOs still at odds

Collaboration is often easier said than done. Few would deny that marketing would benefit from a better understanding of technology. Yet the relationship between marketers and their technological counterparts is still shaky. Accenture’s global study highlights the disconnect: Chief marketing officers (CMOs) and chief information officers (CIOs) accept the need for alignment, but real collaboration will be difficult as long as both parties have different priorities.

(Source: Accenture ...
More than half of CIOs ...
On the other side of the ...
CIOs appear to be willing ...
The real business of ...
Close to 30 per cent of ...
“CMOs must place an ...

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.