Aug 7, 2014
DATA POINTS: China video revenue grows 73.6% YOY
Second-quarter 2014 revenue for China's online video industry reached RMB 5.43 billion (US$879 million), with advertising providing the largest impetus for the surge, according to the latest numbers from iResearch. Total revenue grew 38.9 per cent compared with the previous quarter and 73.6 year-over-year. Online video advertising revenue reached about $628 million in the quarter, representing 45.9 per cent quarterly growth and an increase of 64.5 per cent YOY. Mobile video advertising revenue amounted to $134 million, up 53.2 per cent for the quarter and representing 21.3 per cent of the total online video advertising revenue.
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