DATA POINTS: Asia's young affluent spenders
The majority of affluent online shoppers from Asia are aged 18-34 years, and a third have investments worth US$500,000, according Agility Research & Strategy. Equally divided among the genders, these shoppers hold VP and director roles in China (25 per cent), professional roles in Hong Kong (23 per cent), mid- to high-level managers in Singapore (31 per cent) and entrepreneurs in Indonesia (23 per cent).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Hindustan Unilever announces leadership changes, ...
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Netflix reports strong Q1 growth but is it painting ...
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Transphobic media organisations are alienating the ...
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.