Aug 8, 2013
DATA POINTS: Asia-Pacific online adspend closing the gap on TV
Online advertising spend in Asia-Pacific is set to surpass US$52 billion by 2017, according to PricewaterhouseCoopers’ (PWC) latest global entertainment and media outlook. The figure currently stands at just over $27 billion, but is expected to rise at a compound annual growth rate of nearly 14 per cent over the next four years. The following infographics provide comparisons between forecasted online (and mobile) adspend versus television spending across Asia-Pacific.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
8 hours ago
Amazon CEO Andy Jassy on using AI to win over ...
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
10 hours ago
James Hawkins steps down as PHD APAC CEO
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
10 hours ago
Formula 1 Shanghai: A watershed event for brand ...
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
14 hours ago
Whalar Group appoints Neil Waller and James Street ...
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.