DATA POINTS: APAC internet penetration and social-media use
Edelman has compiled stats on internet penetration and social-media usage across the region. Among the facts worthy of burning into your brain cells: Asia accounts for more than 1 billion internet users and nearly 45 per cent of the world's internet population. By contrast, Australia/Oceania accounts for a mere 24 million, or 1 per cent. We've sliced the company's tall infographic into viewable chunks; flip to the last slide if you'd like to view/download the entire thing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?