Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Thea Rogers has taken over from Inés Ures to lead marketing.
Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.
The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock is in freefall, faces a rough road to brand redemption.