Staff Reporters
Oct 14, 2015

Carlsberg 'hires' beer tasters in Malaysia

Carlsberg Malaysia received 18,000 job applications in two weeks after it placed a 'job ad' seeking beer tasters, who would 'earn' a paycheck of RM10,000 (US$2,373) for eight hours of 'work' recruiting and engaging consumers. The winners, Wilson Lim and Jeffvinder Sandhu, beat out 350 hopefuls who were asked to submit a photo or video and 25 who made it to an interview stage. You can view video of the contest at the brand's Facebook page, www.facebook.com/CarlsbergMY.

Related Articles

Just Published

1 hour ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.