Robert Sawatzky
Nov 26, 2018

Brands, hug a geek and get ready to sell

Plus, TV trouble, agency angst and other lessons learned from Re.Con Philippines in Manila.

Some key lessons stood out when brands, publisher platforms and technology companies gathered in Manila to discuss data-driven marketing strategies at Re.Con Philippines, a Campaign Asia-Pacific event in partnership with Ada. Here’s five of them

Buy now’ is the new always on’

So says Facebook’s head of media in the Philippines, Chay Saputil, noting how ecommerce is putting new demands on marketers to deliver hard sales through their digital...

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