Staff Reporters
Feb 20, 2017

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

The UK’s Department for International Trade has launched what it says is its largest ever international trade and investment marketing campaign, which aims to make the UK a business destination of choice.

Part of the longstanding 'Great Britain' campaign, the latest work positions the UK as the "home of impressive and surprising" creativity, expertise, innovation and quality.

The campaign includes print placements in The Economist, Forbes and Business Week; advertising in international airports including Hong Kong, New York, Los Angeles, Dubai, Frankfurt, Amsterdam and Singapore; and digital promotion.

The work seen above highlights Touch Bionics, a UK-based developed of prosthetic technologies, and DONG Energy, a Danish energy company that holds the largest portfolio of offshore wind farms in the UK.

As another part of the push, the government has launched, which provides practical advice to UK businesses seeking to reach global markets and information for international buyers, including a ‘Find a Supplier’ tool. It also includes pages for four key target markets: the US, Germany, China and Japan. 

The agency for the work was the UK's Engine Room.

This video highlights the UK's automotive, creative, technology and healthcare industries:

Related Articles

Just Published

3 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

3 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.

3 hours ago

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

3 hours ago

MDC’s Mark Penn: “CMOs are in ‘get back to ...

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.