Staff Reporters
Feb 20, 2017

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

The UK’s Department for International Trade has launched what it says is its largest ever international trade and investment marketing campaign, which aims to make the UK a business destination of choice.

Part of the longstanding 'Great Britain' campaign, the latest work positions the UK as the "home of impressive and surprising" creativity, expertise, innovation and quality.

The campaign includes print placements in The Economist, Forbes and Business Week; advertising in international airports including Hong Kong, New York, Los Angeles, Dubai, Frankfurt, Amsterdam and Singapore; and digital promotion.

The work seen above highlights Touch Bionics, a UK-based developed of prosthetic technologies, and DONG Energy, a Danish energy company that holds the largest portfolio of offshore wind farms in the UK.

As another part of the push, the government has launched www.great.gov.uk, which provides practical advice to UK businesses seeking to reach global markets and information for international buyers, including a ‘Find a Supplier’ tool. It also includes pages for four key target markets: the US, Germany, China and Japan. 

The agency for the work was the UK's Engine Room.

This video highlights the UK's automotive, creative, technology and healthcare industries:

Related Articles

Just Published

2 days ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

2 days ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

2 days ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

2 days ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.