Staff Reporters
Feb 20, 2017

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

The UK’s Department for International Trade has launched what it says is its largest ever international trade and investment marketing campaign, which aims to make the UK a business destination of choice.

Part of the longstanding 'Great Britain' campaign, the latest work positions the UK as the "home of impressive and surprising" creativity, expertise, innovation and quality.

The campaign includes print placements in The Economist, Forbes and Business Week; advertising in international airports including Hong Kong, New York, Los Angeles, Dubai, Frankfurt, Amsterdam and Singapore; and digital promotion.

The work seen above highlights Touch Bionics, a UK-based developed of prosthetic technologies, and DONG Energy, a Danish energy company that holds the largest portfolio of offshore wind farms in the UK.

As another part of the push, the government has launched www.great.gov.uk, which provides practical advice to UK businesses seeking to reach global markets and information for international buyers, including a ‘Find a Supplier’ tool. It also includes pages for four key target markets: the US, Germany, China and Japan. 

The agency for the work was the UK's Engine Room.

This video highlights the UK's automotive, creative, technology and healthcare industries:

Related Articles

Just Published

2 days ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

2 days ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

2 days ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

2 days ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.