IPG Mediabrands has officially moved into its new offices at McDonald House in Singapore, joining the cabal of other IPG network agencies. The offices take up two floors: level four for the local Singapore agencies and level five for the regional Asia-Pacific team.
IPG Mediabrands said for the local team, they wanted a Singaporean theme, which comes through in the naming and custom design of each of the meeting rooms such as River Valley, Orchard Road and Haji Lane. An abstract street map of Singapore spans the glass of the boardroom wall and is embossed into the wall behind reception, and a large open concept balcony accommodates ad hoc meetings, lunches, get-togethers and company functions.
One floor up, there’s a theme to represent the entire region with a city skyline wrapping the wall showing iconic buildings from across Asia, and abstract artwork wall and window wraps that represent movement and connectivity across the region. In addition, there is a custom mural, irreverent wallpaper and lots of greenery.
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