Aug 15, 2013

Asia's Top 1000 Brands: Shanghai Breakfast Briefing

Representatives of many major brands gathered yesterday in Shanghai for the 2nd annual Asia's Top 1000 brands Breakfast Briefing. The morning provided details on the Top 1000 Brands survey methodology as well as insights into the trends and strategies that elevated high-ranking brands above their competition. In addition, attendees heard panel discussions on how multinationals build success in China and advice for digital engagement in China's unique online environment.

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Asia's Top 1000 Brands: Shanghai Breakfast Briefing

The panel discussion "Global brands going local" feautured (L-R): Ivy Soonthornsima, President, Hill+Knowlton Strategies China; Pratik Thakar, VP, Pacific Group Creative & Content Excellence, The Coca-Cola Company; David Kwok, Regional Director of Marketing, Greater China, Mandarin Oriental Hotel Group; moderator Matthew Miller, Campaign Asia-Pacific Online Editor

For the morning's second panel discussion on digital engagement, Campaign Asia-Pacific reporter Jenny Chan (right) interviewed Sophia Ong, national planning GM, Tencent Online Media Group and Jeff Han, general manager, marketing, Tencent Online Media Group

Brand representatives received certificates marking their position in this year's ranking.

Source:

Campaign Asia-Pacific

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