Airbnb's installation at the Daikanyama T-Site
The first promotional activity as part of a new marketing partnership between Airbnb and Culture Convenience Club (CCC) includes in-store branding and a ‘listing’ in the form of an Airstream at CCC’s flagship T-Site in Daikanyama. Airbnb is working with CCC to raise awareness and understanding of its brand in Japan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Asia-Pacific Power List 2024: Robin Liu, Miniso
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
Creative Minds: Koji Kanzaki on turning childhood ...
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
Wieden+Kennedy retreats from India, shuttering its ...
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
Exit player zero: A creative director’s brush with ...
When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.