Staff Reporters
Mar 23, 2020

Advertising in the time of pandemic: Creative work addressing the crisis

As the coronavirus / COVID-19 crisis grinds on and engulfs the globe, we collect examples of how brands are addressing it in their consumer-directed communications.

The coronavirus crisis is permeating every aspect of life and society, and inevitably brands will feel the need to refer to the pandemic in their messaging to consumers. Here we'll collect examples that we come across. So far, what we've come across has been examples from Europe and the UK—which is weird since the virus hit around here first. So come on, APAC: If you've seen APAC brands addressing the crisis in their creative output, please let us know via our contact us form or on Twitter @CampaignAsia.  

Here's the additional material promised in the captions above.

Skyn's animated advice:

St Patrick's Day message from Guinness:

 

Related Articles

Just Published

15 hours ago

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

15 hours ago

Coca-Cola sponsors COP27: Buying its way into ESG ...

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

16 hours ago

Women to Watch 2022: Haylie Craig, Colenso BBDO

As a seasoned creative, Craig is a fierce advocate for bold, inclusive work for the betterment of others—particularly those in the queer community.

21 hours ago

Cadbury Celebrations illuminates a hawker's Diwali

Watch the film conceptualised by Ogilvy here.