Adidas brings Das Day to Chinese skateboarders

The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.

Adidas brought its outreach activity, Das Days, to the skateboarding community in Shanghai over the weekend, the event's first appearance in the region after a debut run this year in Los Angeles, New York, Sao Paolo and Paris.

Working with brand-experience agency Jack Morton, the German sports brand set up a community centre and pop-up store at 322 Anfu Lu, the trendy district located in the former French concession. Running through 20 October, the outreach...

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