David Blecken
Mar 27, 2017

A corner of Portland in Tokyo

Decidedly more colourful than a regular travel agency.

Over three days in March, Travel Portland’s ‘Odnaro Dude’ mascot presided over his very own pop-up travel agency in Tokyo, named, oddly enough, Odnaro Travel.

(Created by Wieden + Kennedy, Odnaro Dude takes his name from Odnarotoop, the overarching promotion for Portland in Japan by the same agency. ‘Odnarotoop’ is the Japanese pronunciation of Portland, but backwards.)

The event was in collaboration with the more traditional travel agency HIS and jointly organised by Wieden + Kennedy and Edelman Japan. Odnaro Dude handed out a parody of typical Japanese travel brochures that showcased Portland’s offbeat charm. Other diversions included something called Dude-o-vision, a VR experience of Portland made possible by wearing the Dude’s head.

The pop-up experience will move to Osaka during Golden Week.

Campaign Japan

Just Published

7 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

11 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

11 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

11 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.