Olivia Parker
Aug 21, 2017

10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

2017: Twitter users have ...
2016: Chinese dairy brand ...
2012: Korean brands ...
2012: Japanese company ...
2010: Ignoring the ...
2009: Fortune Indonesia ...
2008: The Sydney branch of ...
2007: The reaction to this ...
2006: JWT Indonesia ...
2006: Mobit, a Japanese ...

Out-of-home advertising is the only offline media category to show consistent growth globally, according to the latest study by Magna Intelligence and Rapport, and in some Asian markets, transit accounts for the vast majority of OOH ad units. Because of the exceptionally high commuter volumes, transit makes up 63 percent of Japan's and 72 percent of China's OOH share, for instance.

But transit ads don't have to be limited to boring posters on the walls of buses and trains. With Korean food delivery firm BD Tong's recent chicken-themed takeover of metros in Seoul's subways attracting attention on social media, we look back at some of the region's most imaginative incorporation of bus and train handles in advertising. 

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