The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
SPH, Cebu Pacific, Dentsu, APCO, Criteo, CHE Proximity, Sneaky Zombie, Kantar and Bloom feature in our weekly collection of people moves and account wins.
The client was Adidas and the brief was to bring the sustainability conversation “home” to India.
Our weekly collection of people moves and account news includes MediaMonks, Wavemaker, Reprise, Dentsu One, VCCP, FreakOut, FCB, Neo, Bonsey Jaden, BigCommerce, TBWA, 4As Singapore, Publicis, Performics, BCW and Fundamental Media.
When the sun went down, Singapore lit up with ethereal light shows and interactive installations.
Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.
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