Yiling Pan

Jul 15, 2019

How Tiffany’s China strategy combats economic ...

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

May 27, 2019

Is streetwear a tool of self expression in China?

Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.

May 6, 2019

4 key takeaways from McKinsey’s Chinese Luxury ...

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

Mar 7, 2019

Calvin Klein embraces diversity with first-ever ...

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

Mar 4, 2019

China’s state media investigates fake followers of ...

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

Jan 28, 2019

How brands are missing opportunities with wealthy ...

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.