Tiffany Lung

Sep 4, 2022

3 reasons why western brands are vanishing from the ...

Brands are pulling out of China in droves. In the past, failure to succeed in China was put down to a lack of localization and social media presence.

Apr 12, 2022

How China's luxury sector is coping with latest ...

Luxury brands are serving their loyal customers in creative ways as everyday items such as vegetables become a commodity in these trying times.

Aug 22, 2021

Will Instagram’s new translation tool win over ...

Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app?

Oct 18, 2020

Here's how the iPhone slipped from luxury perch in ...

Chinese consumers' appetite for Brand Apple has waned, since the American smartphone maker lacked 5G capabilities, even as they have preferred cheaper homegrown handsets.