Sue Unerman
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Don't bore us, get to the chorus: say it, say it ...
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
Farewell Campaign magazine
As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.
Enter, the fifth age of advertising
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
Sometimes the old ideas really are the best
There are 48 ways to transform creativity. Here’s number three – use an old idea.
Are we mixing up magic and science (again)?
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
The magnificent seven New Year's resolutions
The outlook for 2021 is uncertain. Here is how to ensure that your business outperforms, and that your personal career path soars.
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