Ravi Amaratunga Hitchcock

Feb 10, 2021

Please, let’s end wokevertising

Turning generational social movements into marketing trends isn’t just callous and at times offensive. It could have truly dangerous implications.

Oct 14, 2020

Wait, luxury is for everyone now?

Storied, historical luxury brands that are flourishing have gone through a radical metamorphosis, embracing a 'new luxury'.

Jul 11, 2019

Why does the ad industry keep making racist mistakes?

Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?