Rajat Sethi
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Jun 23, 2014
Cannes lessons: How Asia can do better in Direct
As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.
Jun 16, 2014
Jury notes from Cannes: Captivate your audience
CANNES - Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created.
May 29, 2014
Integration within ad agencies: Fact or fiction?
More often than not, 'integration' is a promise unfulfilled. How can we live up to it?
Mar 25, 2014
Seven loyalty trends to track in 2014
Expect marketing relationships to become more personal and to reflect the individuality of each customer. Are you ready?
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