Ming Liao

Five things homegrown brands should not overlook in measuring ROI
Sep 17, 2012
Ming Liao

Five things homegrown brands should not overlook in ...

Ming Liao, the former head of marketing analytics at Unilever China who joined Mindshare China earlier this year as MD, head of business planning, outlines five key points homegrown Chinese brands should consider when measuring return on investment.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Dentsu China's new CEO on transformation, talent, and looking beyond borders

3 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

5 2024 Event Marketing Awards winners revealed

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

6 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Google delays cookie deprecation again: APAC adtech leaders respond

7 Google delays cookie deprecation again: APAC adtech leaders respond

WPP's internal whistleblower reports rose by 64% in 2023

8 WPP's internal whistleblower reports rose by 64% in 2023

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation