Malcolm Poynton

May 18, 2023

Tech AI won’t kill creativity, but it might kill ...

A single AI model can emit nearly five times the average lifetime emissions of a car.

Oct 22, 2022

How Greenpeace needs to modernise its activism to ...

On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

Apr 15, 2019

It's time for brands to call time on plastic stunts

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.