Luke Taylor

The role of regulation in the fight against ad fraud
Aug 1, 2019
Luke Taylor

The role of regulation in the fight against ad fraud

Greater regulation of the advertising industry could help to address some of the opacity issues that make it easy for bad actors to hide in the noise, but it is not without its thorns.

Why TAG certification isn’t enough in the fight against ad fraud
Jan 25, 2019
Luke Taylor

Why TAG certification isn’t enough in the fight ...

Standardisation provides guidance, but brands still need to stay on high alert and keep their protections fortified.

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