Kevin Lynch
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May 29, 2015
Sleeping with Hong Kong
Look beyond the headlines and right into people’s homes to see what really matters to Hong Kong consumers.
Jun 26, 2012
OPINION: How agencies can collaborate better (No, ...
Kevin Lynch, executive creative director at Energy BBDO and senior vice-president, creative lead at Proximity, shares practical tips for making multi-agency collaborations successful.
May 23, 2012
Five things you can do to avoid 'placebo marketing'
Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and senior vice-president and creative lead at Proximity, shares five tips for avoiding it.
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