by James Swift | Campaign Asia

James Swift

Sep 17, 2015

News Corp agrees to buy Unruly; agency execs react

News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to US$177 million, but industry experts are questioning how the publisher of The Times, one of the first websites in the UK to introduce a paywall, is looking to increase the virality of its content.

Things you hear in agencies: 10 of the best

Aug 11, 2015

James Swift

Things you hear in agencies: 10 of the best

To mark the release of Agency Quotes, Campaign has picked out 10 of its favourite snippets overheard in adland.

Aussie TVC leads off global Pedigree campaign exploring the power of dogs

May 6, 2015

Matthew Miller

Aussie TVC leads off global Pedigree campaign ...

AUSTRALIA - Mars pet-food brand Pedigree is launching a global campaign that shows dogs bringing out the best in humanity, and Clemenger BBDO Melbourne has created the campaign's first TV spot.

Apr 16, 2015

James Swift

BBDO, OMD win global Bacardi account

GLOBAL - Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD.

Sorrell: The full-service toothpaste is out of the tube

Mar 18, 2015

James Swift

Sorrell: The full-service toothpaste is out of the tube

LONDON - Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising Monday evening.