Gen Kobayashi
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Oct 3, 2023
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
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Aug 14, 2023
Are we seeing a return to brilliant basics?
There's a lot to be said for playing it simple, opines Gen Kobayashi.
Apr 13, 2022
In times of crisis, the greatest hope can come from ...
As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.
Oct 12, 2021
It's time adland ditched the 'B word'
Adland uses the word 'brave' with abandon. But given real life is full of instances of genuine bravery—especially in these strickened times—'brave' advertising is a misnomer that needs to be ditched.
Aug 10, 2021
Don't wait for a bereavement before you switch off ...
The CSO of Engine reflects on the importance of properly unplugging.
Oct 9, 2020
We should be artists of escape, not reflectors of ...
History shows audiences want escapism in hard times, not phoney sentimentality.
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