Seven major trends shaped the market in 2020, and will continue to do so, according to Kantar's global BrandZ valuation director.
Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.
India is a land of opportunity for Asian brands, if they can build emotional connections with consumers, writes Elspeth Cheung, global BrandZ valuation director at Millward Brown.
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