The ability programmatic has given the industry over the past five years, to precisely target consumers with the right message at the right time, has become the cornerstone of digital marketing today. 2017 was a year filled with impassioned debate, giving new considerations and challenges for marketers, but presenting more opportunities for better ad standards.
Asian markets, in particular, have seen exponential growth economically and in digital and social. The proliferation of channels available to marketers means more ways for brands to engage with core audiences. Never has there been a more crucial time for brands and agencies in Greater China to increase their capabilities in programmatic and explore the creative opportunities it gives for brand engagement.
Following on from the success of 2017, The Programmatic Breakfast Briefing returns to Hong Kong for a second year to continue supporting marketers and agency leaders on their programmatic journey.
Speakers:
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Yean Cheong, Head of Cadreon, IPG Mediabrands |
Jeff Green, CEO & Co-Founder, The Trade Desk |
Matt Harty, Senior Vice President, Asia Pacific The Trade Desk |
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Robert Sawatzky, Head of Content, Campaign Asia-Pacific |
Adrian Toy, VP Digital, Melco Resorts & Entertainment |
Antony Yiu, Head of Digital, Wavemaker |
Agenda
07.30 Registration and morning networking
08.00 Opening remarks from Campaign Asia-Pacific
08.05 The next wave of digital advertising
Jeff Green, CEO & Founder of The Trade Desk explains how the next wave of digital advertising puts the power of data behind each and every targeting decision. Combining user control and transparent automation maximises advertising budgets and saves agencies valuable time. Learn how The Trade Desk is helping uncover the insights needed to reach the right user at the right time for the right price.
Speaker:
Jeff Green, CEO & Founder - Asia-Pacific, The Trade Desk
08.35 Cross-industry collaboration for powerful programmatic
How can all the key players in the programmatic ecosystem collaborate better for a more transparent programmatic future? Bringing together leaders from every corner of the programmatic-buying cycle, we explore case studies and examples where collaborative efforts across the ecosystem have led to real programmatic success. Plus, we look at how the industry is creating a brand safe environment and progressing in viewability for better ads standards.
09.15 Understanding the possibilities of programmatic through PMPs
In a time with increased concerns around Brand Safety, advertisers are finding reassurance buying premium inventory through private marketplaces. This session explores the different options available to advertisers and planners, including the power of programmatic guaranteed for more effective and efficient programmatic campaigns.
Speaker:
Yean Cheong, Head of Cadreon - IPG Mediabrands APAC
09.40 Digital Marketing Myths and Trends
Matt Harty, SVP - Asia-Pacific, The Trade Desk
10.00 Closing remarks
Who should attend?
Complimentary VIP registration is available to senior decision makers from brands and agencies interested in progressing their programmatic capabilities and exploring the opportunities that programmatic buying offers organisations to reach target audiences and build engagement.
Venue
For further information on speaking opportunities, contact:
Eleanor Hawkins
Senior Conference Producer
E: eleanor.hawkins@haymarket.asia
T: +852 3175 1922
For general enquiries, contact:
Iris So
Project Coordinator
E: iris.so@haymarket.asia
T: +852 3175 5911
