OTT 101: A Masterclass for Brands

The APAC OTT market is booming, thanks to a new wave of regional and local players offering world-class content. And with 1 in 5 OTT viewers already tuning out from traditional TV, the time is now for brands and marketers to begin building familiarity with this channel.

Questions we’ll answer include: 

• The OTT audience: who are they, and how is their behavior different from the traditional TV viewer?
• What content and programming is fueling OTT consumption in APAC, and what opportunities does that create for your brand?
• Does prime time matter for OTT?
• Where should OTT sit in your marketing funnel?
• What KPIs should you use to track and measure success?

Speakers

• Arianne Kader-Cu, Country head, Viu Philippines
• Mitch Waters, Senior vice president, South East Asia, India, Australia and New Zealand, The Trade Desk